Donna Shunk

About Donna Shunk

Donna Shunk has spent 25+ years working in the consumer-packaged goods (CPG) industry. She is a highly skilled CPG sales professional with a history of excellence working for Top 100 CPG OTC/HBA, Food, & Beverage companies. She has held multiple sales-related roles with four major companies over the years, gaining a wealth of experience in the industry.  She has worked at Warner-Lambert Consumer Healthcare, Bayer Consumer Products, Mars Wrigley, and Lavazza NA.

She is strategic and excels in fast-paced environments, builds sustainable business strategies through collaboration, and fosters win/win relationships with buyers and C-level executives.

Donna is a go-to sales leader with an inherent determination to achieve business results.  She has received recognition for developing win-win retail in-store activities and sales strategies, onboarding and managing national broker teams, managing 3rd party vendors, building customer rapport, and business acumen, and supporting key customers within FDM, Convenience, Specialty, and B2B channels.

Donna’s work in the CPG industry has been focused on sales, where she has applied her skills in developing sales strategies, building fact-based selling stories, establishing trust with customers, and leading sales agency organizations. She is proud of her ability to over-deliver sales results. She has been handpicked by the Vice President of Sales for various roles over the years. She is known for consistently exceeding sales objectives and contributing to team camaraderie.

Donna is skilled in developing and implementing effective sales and trade strategies across various channels, consistently surpassing gross and net sales objectives.

Donna connects the dots quickly and is highly proficient at driving strategic sustainable growth, new business and customer development, retail operations & merchandising, category management, and consistently achieving budget metrics.

Donna is an expert at evaluating initiatives and delivering compelling, fact-based presentations that influence decision-makers. She is known for exceeding objectives with an entrepreneurial mindset, strong business acumen, and the ability to navigate complex situations while upholding organizational values.

She continually leads profitable growth and spearheads annual category line reviews, new item launches, distribution priorities, and top-to-top meetings.